Paulista Ave

A great tour through the cultural heart and favorite spot of the city, exploring places, sight-seeings, secrets - and understanding why this avenue is the most important and famous in São Paulo!


on Thursdays and

at 3h30pm (English)

be there 15 minutes before!

Duration: 2h30min.
(there is a 15 minutes break!)

on Thursdays

and Sundays


Meeting Point:

>> on the corner of Paulista Ave with Augusta St. (Jardins side)

in front of Banco do Brasil

subway station: Consolação (green line)

Address for Uber/Taxi:
Av. Paulista, 2163 - Bela Vista,

São Paulo - SP (CEP: 01311-300)

São Paulo - Brazil
Ending Point:

>> Osvaldo Cruz Square

​​​two blocks from Brigadeiro subway station (green line)

Groups maximum 15 people.

Must be wearing Safe Masks to join the tour. ;-)

 Booking Required

if you´re SURE

about joining us,

book here in advance!

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     Free Walking Tour?

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What we see

- Conjunto Nacional Building;

- SESC Paulista;

- MASP Museum;

- TV Gazeta Building;

- Trianon Park;

- FIESP Building;

- Oswaldo Cruz Square;

- Matarazzo's Hospital;

- Itaú Cultural Building;

- Casa das Rosas Museum;

- Santa Catarina Hospital;

- Jardins Neighborhood;

- Augusta Street;

- Japan House Museum;

- and much more!!

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Where to

 eat    drink    go   at Paulista Ave?

  What to do in Paulista Ave

>> walk around Augusta St. and visit urban stores,

taking Augusta St. from the crossing of Paulista Ave, go down two blocks any direction (Downtown or Jardins side), and check the urban and alternative style of the street, with foodpark, different kinds of closing stores (mainly El Cabriton T-Shirt Store, unique and amazing), places, fast-foods, bars and also an underground side of the city.

>> visit the IMS (Instituto Moreira Sales),

only two blocks away from our Meeting Point, it' a nice option of Cultural Center with several art exibitions offered for free. There is a nice cafe and restaurant inside, and a nice spot to see Paulista Ave. It's opened from Tuesday to Sunday, from 10am to 8pm. It's located in front of the Cyclist Square.

>> visit the MASP (Museum of Art of Sao Paulo),

just four blocks away from our Meeting Point, it' the main museum of the avenue and one of the most important of the city. During the tour we tell everything about the MASP, curiosities, useful information, when and what to visit, but we don't visit inside. So, it's a nice option if you like museums. It's opened from Tuesday to Sunday, from 10am to 6pm, and it costs R$35 (it´s possible to buy the tickets until 30min. before it closes, any day).

On Tuesday it's free, but gets very busy of people in the afternoon - so it's clever to visit MASP on Tuesday morning (it's opened from 10am), so you can join our "Paulista Ave" tour in the afternoon! Or you can visit the Masp after "Paulista Ave" tour, because on Tuesdays the museum is opened until 20h! ;-)

>> São Paulo Night Tour

only on Thursdays! It´s a gastronomic tour at night around the Historic Center of São Paulo, visiting four different meaningful local bars and restaurants, with foods or drinks included in each visit. A great gastronomic experience at night, perfect to discover, understand and taste Brazilian drinks and foods. It starts at 8pm, and it´s recommended to book in advance (click here). Price: R$75 at the Meeting Point (without booking), or R$65 (if you book online).

>> Itaú Cultural Center

one block from the Ending Point of "Paulista Ave" tour, it's a great option of cultural center for free, with an amazing permanent art exibition of the history of Brazil (4o and 5o floor), dont missi it! On the ground and underground floor you find temporary art exibitions. Everything for free, it's opened from 9am to 8pm (except on Mondays, when it's closed).

>> Casa das Rosas

the last "lost-in-time" old mansion of our tour located in Paulista Ave, it's possible to visit inside the house right after the tour (since the garden of this mansion is our Ending Point), the rooms, second floor, and enjoy the temporary cultural events when happening. It´s free to visit, and it closes at 8pm (only on Sundays it finishes at 6pm), and on Monday doesn't open the house, only the garden.

>> Japan House

a great private cultural center located just in front of our Ending Point, offers temporary art exibitions for free, being opened from 10am to 10pm (except on Mondays, when it's closed).

>> Sesc Paulista

A complex of artistic and sports activities, Sesc Paulista is the newest cultural spot of the avenue. Inside the building it;s possible to visit the top for free, where you find a nice cafe and a great panoramic observatory, being the best view of Paulista - opened from 10am to 10pm (only on Sundays until 7pm), but gets really busy on weekends, and it's closed on Mondays.

 . before the tour 

 . after the tour 

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tips-based only
tours in English
and in Portuguese!


Book online!

groups with max. 15 people.
Please, wear your mask to join!


Keep discovering,

                keep enjoying!




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Paulista Ave tour every Thursday and Sunday, at 3h30pm Meeting Point: on the corner of Paulista Ave with Augusta St. (Jardins side), in front of Banco do Brasil (Consolação subway station)