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Paulista Ave

cultural heart

A great tour through the cultural heart and favorite spot of the city, exploring places, sight-seeings, secrets - and understanding why this avenue is the most important and famous in São Paulo!

Meeting Point

on the corner of Paulista Ave with Augusta St.


in front of Banco do Brasil (Jardins side)


subway station: Consolação
(green line)

Address for Uber/Taxi:
Av. Paulista, 2153 - Bela Vista,

São Paulo - SP (CEP: 01311-300)



(with a 10min. break)


4.0 km
Cultural Heart

Ending Point

Oswaldo Cruz Square

​​​subway station:

Brigadeiro (green line)

Free Walking

Paulista Ave route
Edited Image 2013-7-17-0:34:32
on Wednesdays,
Fridays and
3h30pm (English)
be there 15 minutes before

Free Tours are made for independent travelers only.
For organized groups we offer our Private Tours.

Collaborative Economy concept
who joins the tour gives us voluntary tips as a way to thank for the tour and support the project.


you choose the best day and time for you
Monday to Friday | 9am and 5pm
BRL 114 per person
for groups Up to 3 people
BRL 44 per person
            for groups with
            minimum 8 people


Do It Yourself!
whenever you want,
on your way.
you need only a phone with internet and a headphone.
only BRL 24
for Paulista Ave audio-guide
when you click in "buy now", you will be directed to Glocal Audio Guide website (our partner) to purchase your audio-tour.
The payment will be done through Stripe plataform, with your credit card.
after that, there will be available the audio-tour Paulista Ave in your account on the webapp of Glocal Audio Guide.
Go to the Meeting Point and play it!

  What to do in Paulista Ave

>> walk around Augusta St. and visit urban stores,

taking Augusta St. from the crossing of Paulista Ave, go down two blocks Downtown side (where you find Safra bank on the corner), and check the urban and alternative style of the street, with foodpark, different kinds of closing stores, places, fast-foods, bars and also an underground side of the city.

>> visit the IMS (Instituto Moreira Sales),

only two blocks away from our Meeting Point, it' a nice option of Cultural Center with several art exibitions offered for free. There is a nice cafe and restaurant inside, and a nice spot to see Paulista Ave. It's opened from Tuesday to Sunday, from 10am to 8pm. It's located in front of the Cyclist Square. Click here to book online.

>> visit the MASP (Museum of Art of Sao Paulo),

just four blocks away from our Meeting Point, it' the main museum of the avenue and one of the most important of the city. During the tour we tell everything about the MASP, curiosities, useful information, when and what to visit, but we don't go inside. So, it's a nice option if you like museums. It's opened from Tuesday to Sunday, from 10am to 6pm, and it costs R$60 (buy online here).

On Tuesday it's free, but gets very busy of people in the afternoon - so it's clever to visit MASP on Tuesday morning (it's opened from 10am), and on Tuesdays the museum is opened until 8pm! ;-)

>> Itaú Cultural Center

one block from the Ending Point of "Paulista Ave" tour, it's a great option of cultural center for free, with an amazing permanent art exibition of the history of Brazil (4o and 5o floor), dont missi it! On the ground and underground floor you find temporary art exibitions. Everything for free, it's opened from 9am to 8pm (except on Mondays, when it's closed).

>> Casa das Rosas

the last "lost-in-time" old mansion of our tour located in Paulista Ave, it's possible to visit inside the house right after the tour (since the garden of this mansion is our Ending Point), the rooms, second floor, and enjoy the temporary cultural events when happening. It´s free to visit, and it closes at 8pm (only on Sundays it finishes at 6pm), and on Monday doesn't open the house, only the garden.

>> Japan House

a great private cultural center located just in front of our Ending Point, offers temporary art exibitions for free, being opened from 10am to 7pm (except on Mondays, when it's closed).

>> Sesc Paulista

A complex of artistic and sports activities, Sesc Paulista is the newest cultural spot of the avenue. Inside the building it;s possible to visit the top for free, where you find a nice cafe and a great panoramic observatory, being the best view of Paulista - opened from 10am to 9pm (only on Sundays until 6pm), it closes on Mondays.

 . before the tour 

 . after the tour 

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